Xyron and Lexmark

Xyron and Lexmark Announce Industry's First Handheld Printer
11/8/2005
 
New handheld printer targets craft and do-it-yourself markets SCOTTSDALE, Ariz. and LEXINGTON, Ky., October 10, 2005 - Xyron, a division of Esselte Corporation, and Lexmark International, Inc., today announced the industry's first handheld printer for the creative market.
Xyron and Lexmark are committed to bringing innovative products to the consumer market, stated Xyrons president Chuck Ensign. Together, we have developed a truly revolutionary product that will change the way creative consumers add decorative accents to craft and home décor projects.
Using Lexmark print technology, this cordless, portable printer fits in the palm of a hand, giving consumers the ability to print directly on a variety of materials. With just the touch of a button it is now easier than ever before to print custom designs on fabric, wood, polymer clay, wallpaper and other surfaces. Consumers no longer need to purchase special printer adapters for odd-sized papers or use multi-step heat-based image transfer processes. The Xyron® Design Runner" also features a LCD display with a built-in guidance system for easy and accurate design selection and alignment.
Lexmark continues to develop technology that makes it easier to print in the home, said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division. The Xyron® Design Runner", using Lexmark technology, is another example of how Lexmark continues to provide cost-effective products that are easy to use and readily accessible to consumers.

Pricing and Availability
The Xyron® Design Runner" will begin shipping in December 2005 with a suggested retail price of $159.99. This pricing includes the hand-held printer, a protective docking station, a complete 40-design sample Design Disc, one acid-free black inkjet cartridge, and two 9-volt batteries.
Optional Features
Consumers may also choose from the following supplies to take full advantage of the creative versatility of the Xyron® Design Runner™:

• 12 Themed Design Discs each containing 40 different embellishment, shape, phrase, border and texture designs;
• 4 Font Design Discs each containing a complete alphabet (upper and lowercase), numbers 0-9 and select punctuation; and
• 2 additional ink cartridges - Cherry Red and Forest Green each capable of printing up to 5,000 inches per cartridge.

All of the Design Runner" Design Discs have a suggested retail price of $29.99; ink cartridges have a suggested retail price of $39.99.